Entertainment News Latest Celebrity News, Videos & Photos ABC News ABC News

  • Girl Meets Dress cofounder Anna Bance chats to Startacus Startacus
  • How Girl Meets Dress is capitalising on the demise of ownership Media Network The Guardian
  • Anna Bance Girl Meets Dress Founder Keynote Speaker
  • Meet the Pioneer Anna Bance, Girl Meets Dress BQLive

  • Girl Meets Dress cofounder Anna Bance chats to Startacus Startacus

    About 5 Minutes With: This was a dilemma Anna Bance knew all too well so in she decided to come up with a stylish solution and launched Girl Meets Dress. Or more simply put, to borrow, party and return.

    Entertainment News Latest Celebrity News, Videos & Photos ABC News ABC News

    I caught up with Anna to get the inside scoop on her fashion career so far and the realities of launching an award winning business… LPA: What was your first job in fashion and how did you get it? During university we had to do an Internship placement and I chose InStyle magazine. The team were great and I loved working there.

    How Girl Meets Dress is capitalising on the demise of ownership Media Network The Guardian

    When I graduated they kept me on as a full time Fashion Intern and I stayed for a year I was learning so much. Leaving a secure position as UK PR Manager at Hermes to co-found a new company was potentially a pretty risky decision. What prompted you to make such a bold move?

    I knew it was just a matter of time before I started my own business.

    Entertainment News Latest Celebrity News, Videos & Photos ABC News ABC News

    Something I had always wanted to do when the right idea came along. Launching a business is always going to have an element of risk, but I believed in the idea, my co-founder and the market potential. The concept of Girl Meets Dress is a brilliant one that holds obvious appeal for millions of women, myself included.

    Anna Bance Girl Meets Dress Founder Keynote Speaker

    But how did you take a great idea and turn it into a viable business AB: The GMD story began in when I was working as UK PR Manager for French Luxury brand Hermes — and like my previous roles in the fashion industry, it involved lending the collection of dresses and accessories out on a daily basis to fashion magazines, shoots, celebrities and journalists. We were the first company to rent luxury fashion online and it is wonderful that Girl Meets Dress is now pioneering the way for rental as a new and exciting ecommerce category of its own.

    The idea of collaborative consumption is now making a big impact around the world, whether it is somewhere to stay Airbnb or a car Whipcar — and now designer clothing.

    Entertainment News Latest Celebrity News, Videos & Photos ABC News ABC News

    As with anyone running their own business, variety is massive element. My decision to launch a company was something I had been planning on doing for a long time, and as soon as I had the idea for Girl Meets Dress I knew that, together with my Co-Founder Xavier, it was the one we should dive into. We provide millions of women the ability to rent designer dresses and accessories for a fraction of the retail price, allowing them to look and feel beautiful for all of their special occasions.

    Meet the Pioneer Anna Bance, Girl Meets Dress BQLive

    If, like me, you have an idea that you feel could be turned into a business, you should always pursue this or at least look into the market. The Girl Meets Dress story began in when I was working as UK PR Manager for French Luxury brand Hermes — and like my previous roles in the fashion industry, it involved lending the collection of dresses and accessories out on a daily basis to fashion magazines, shoots, celebrities and journalists.

    Entertainment News Latest Celebrity News, Videos & Photos ABC News ABC News

    We were the first company to rent luxury fashion online and it is wonderful that Girl Meets Dress is now pioneering the way for rental as a new and exciting e-commerce category of its own. The initial preparation I knew it was just a matter of time before I started my own business.

    Entertainment News Latest Celebrity News, Videos & Photos ABC News ABC News

    Something I had always wanted to do when the right idea came along. Launching a business is always going to have an element of risk, but I believed in the idea, my co-founder and the market potential.

    There will never be a perfect time to leave your secure job, risk your salary decrease or take a chance on an idea which might not work.

    Entertainment News Latest Celebrity News, Videos & Photos ABC News ABC News

    When launching a business I recommend choosing an area that you know something about. There are exciting ways to pioneer every market, whichever field you love. Of course, you can learn about any new topic — but will need to be able to compete with people with years of knowledge and expertise.